SEO pricing is set in 2 ways: a one-off fee for an audit and technical fixes, or a monthly fee for continuous work. The key difference is that one-off work has an end and monthly work does not - because competitors do not stop. First measurable results arrive after 3 to 6 months regardless of the amount invested.
Before comparing figures, check which model you are looking at. Comparing a one-off audit with monthly work makes no sense.
One-off - a snapshot of where you stand
For businesses serving one city
Continuous work on visibility
Figures are indicative and meant for planning. The final quote depends on the state of the site, competition in your industry and how quickly you want results.
Two companies in the same city can receive quotes differing threefold, and both can be honest. The difference sits here:
These are the signals worth watching for, no matter who sends the quote - ourselves included.
Nobody can guarantee a Google position, and Google states this explicitly in its guidelines. If a guarantee is in the quote, either the phrase is worthless or the promise will not be kept.
Bulk links from site networks are recognisable and carry a penalty risk. Twenty real local links are worth more than five hundred purchased ones.
If you do not receive a monthly report with concrete Search Console figures, you do not know what you are paying for. The report must also state what was done, not just show charts.
Search Console, analytics and the Google Business Profile must be in your name. An agency gets access, not ownership. This is the most common form of client lock-in.
SEO is not a universally good investment, and it is fair to say so before anything is signed.
It is worth it if people already search for what you offer. Check in Keyword Planner whether your service has search volume in Bosnia. If it has 200 searches a month and you take a third, that is 70 visitors with clear intent - and it repeats every month with no cost per click.
It is not worth it if you sell something nobody searches for because they do not yet know it exists. Then ads and direct sales are the faster route, and SEO comes later.
A simple viability test: what one new client is worth to you, and how many you need per month for SEO to pay for itself. For services with high deal value, one client every few months is enough.
If you are unsure, start with a one-off audit. You get a picture of the current state and an estimate of the potential without a monthly commitment.
The most common question when planning a budget. The answer depends on how far ahead you are looking:
In practice they complement each other best: ads cover the first months until SEO starts working, then budget shifts gradually.
It depends on the state of the site, the competition and how much content is produced each month. Local SEO for a business in one city is the lowest band; work on competitive phrases across several cities or markets is considerably higher. We quote after an audit, because without one any figure would be guesswork.
If you have never done SEO, start with an audit. You get findings ordered by priority and can either handle them yourself or hand them to us. Monthly work makes sense once the technical side is solved and the focus moves to content and backlinks - work that has no end.
A minimum of six months for it to make sense, because first measurable results arrive after three to six months. A shorter engagement usually means you paid for the investment period and left before the return period began.
New content, technical maintenance, backlink work and a monthly report with figures from Search Console. The report also states what was specifically done that month, not just how the charts move.
We cannot guarantee positions, because nobody can - Google says so explicitly. We can guarantee the scope of work, a report on what was done and measurable indicators. If there is no movement in Search Console after the agreed period, we discuss it openly.
In the short term yes, because it does not deliver immediately. Long term it is cheaper per acquired client, because the traffic is not paid per click. That is why they are usually combined - ads cover the first months, SEO takes over later.
You can. Technical SEO is a one-off job with a clear end and many clients start exactly there. Content and backlinks they later handle themselves or return once they judge it worthwhile.
Because sites are in different states and competition varies by industry - a single figure would be wrong for most. But an indicative range can be given immediately, and we give it on the first call, before anything is signed.
Send your site address and get an assessment of the current state and an indicative range - no obligation.
Request an audit
