Terms from web development, SEO, advertising and AI, explained briefly and without jargon. Each entry answers one question in a few sentences - no preamble and no selling. If something is missing, write to us and we will add it.
Three Google measures of page speed and stability.
Code that tells search engines and AI tools what a page contains.
An approach where the page adapts to every screen size.
The encrypted connection between a visitor and your server.
The space a site lives on and the address it is found at.
Deferring image loading until they are actually needed.
A web app that behaves like an installed application.
When a ready-made system pays off and when a purpose-built site does.
A link from someone else’s site to yours - and why Google counts it.
Optimisation for searches tied to a city or proximity.
The tag telling Google which version of a page is the main one.
The page summary shown under the title in search results.
Two files controlling what a search engine crawls and indexes.
How Google discovers pages and decides which to remember.
The visible text of a link and what it says about the destination.
A content system separated from presentation, delivered over an API.
A technique letting AI answer from your documents rather than memory.
A language model that generates text from learned patterns.
How two programs exchange data without a person in between.
How online selling in Bosnia meets fiscal obligations.