Booking and Airbnb take between 15 and 20 percent of every reservation. Your own website removes that cost on direct bookings and gives you back control over pricing, cancellation terms and guest data. Build time is three to four weeks, with an availability calendar and online booking.
Booking and Airbnb are excellent for filling empty dates. The problem starts when they become your only channel - then they own your guest, your price and your margin.
In practice most owners keep the platforms as an additional channel but move direct bookings to their own site. That is also the safest combination.
Everything below is part of the base build - the minimum a rental site needs to compete seriously with the platforms.
Guests immediately see which dates are free. The calendar can sync with Booking and Airbnb over an iCal feed, so there are no double bookings and no manual updating.
The guest picks dates and party size, then sends a request or books instantly. You get an email and a message, the guest gets an automatic confirmation - no phone calls at midnight.
Photos are the single most important element on a rental site. The gallery is fast, opens full screen and works on a phone, because the booking decision is made on images.
Different rates for summer, winter, weekends and holidays. You change them yourself in the admin panel, without calling a developer before every season.
Map, distance from the centre, the airport and local landmarks, plus suggestions of what to do nearby. Guests look for this before booking, and Google reads it as a local signal.
Bosnian and English as the base, German or Turkish if needed. A guest arriving from abroad books in the language they understand, and a multilingual site captures foreign searches.
Sarajevo, Mostar, Tuzla, Banja Luka. Emphasis on location, parking and distance from the centre.
Jahorina, Bjelašnica, Vlašić. Seasonal pricing, proximity to the lifts and conditions across winter and summer.
Larger capacity, group bookings, and features like a grill or pool given prominence.
Several units at one location, each with its own calendar and rate.
The story of the place, the experience and nearby activities carry the booking more than the room itself.
Beds within rooms, shared facilities and booking per bed rather than per unit.
We go through how many units you have, what your seasonal rates look like and where your guests come from. We agree who prepares photos and text.
Site map and a design proposal for review. With rentals we settle the single-unit page first, because that is the page that carries the booking.
We develop the site, set up the calendar and connect it to the platforms you already use. We test the full booking flow from start to confirmation.
The site goes live and we connect Google Business Profile and analytics. The first 30 days of fixes are free, which usually covers your first season.
A website brings no bookings if nobody sees it. That is why basic search optimisation ships with the build: heading structure, unit descriptions written around phrases people actually type, loading speed and the mobile version.
In practice the single largest source of direct bookings is the Google Business Profile. A complete profile with photos, opening hours and an exact location shows up in Maps when someone searches for accommodation in your town. It is free, and most rental owners do not use it properly.
The second source is guests who have already stayed with you. That is why the site keeps contact details clearly visible and, optionally, a sign-up for next season’s list.
If you want to go beyond the basics, we also run SEO and Google Ads campaigns timed to when people book for your season.
A website for apartments does not end at the booking form. What happens after it decides whether the guest returns and recommends you.
The moment a booking is sent, the guest receives a confirmation by email with dates, price, address and arrival instructions. You get the same information immediately, without checking a platform.
If you take a deposit, the system charges it by card straight away and the balance is paid on arrival. A deposit noticeably reduces no-shows.
A few days after departure the guest receives a request to leave a review on your Google profile. Reviews are the strongest local signal and directly affect how high you appear in Maps.
Domain, hosting and admin access are registered to you. Guests remember the web address, so it is worth having a short one tied to the property - and yours, not the agency’s.
Price is not calculated per hour but by what the site has to do. Four things move the number most:
After the first call you get a written quote with a fixed price and a timeline. The quote is valid for 30 days and states exactly what is included.
It depends on the number of units, the booking method and who prepares the photos. A site for one apartment with a calendar and an enquiry form is considerably cheaper than a property with ten units and online payment. You get a fixed quote after the first call.
You can, and we recommend it. The calendar on your site syncs with the platforms over an iCal feed, so dates lock across all channels at once. The goal is not to leave the platforms but to stop depending on them alone.
They can, if you want that. We set up card payment or a deposit, with the balance paid on arrival. Some owners prefer a booking request with no payment up front - that is perfectly fine too.
Photos are the most important part of a rental site and worth investing in. If you do not have them we can arrange a shoot. If you do, we process and optimise them so they load fast without losing quality.
Yes. Rates, availability, descriptions and photos are all edited through an admin panel, without a developer. You get a short training session before the site goes live.
Three to four weeks for one to three apartments. A property with several units and online payment takes five to eight weeks. The clock starts when we have photos and text.
It does, and that is the priority. Most guests search for accommodation on a phone, often while already travelling. Responsive design and fast loading are included in every build.
We build one site with multiple locations, where each location has its own page, calendar and local SEO signals. That works better than separate sites competing with each other in search.
Send an enquiry and get a fixed quote with a timeline - no obligation.
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